Redefining Innovation: The Ongoing Creation of New Ideas That Generate Value for Clients
In our latest installment of #TALKtoUltimus, we interview Bill Hortz, Founder and Dean of the Institute for Innovation Development, and explore best practices for companies wanting to create a culture of innovation.
Many investment firms and managers use the words innovation and tech-driven as a brand promise. While there are many ways to define it, tech-driven means using proprietary technology to deliver something that is better, faster, and cheaper than if you do it yourself. According to Hortz, tech-driven means just using technology to do work more efficiently. But in his view, it’s not necessarily something that changes a culture. His hypothesis is that investment firms really want to have a reputation for being innovative (2.0), not tech-driven (1.0).
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